Ehrhardt Leus & Associates represented the shareholders of Speedlinq in the successful trade sale of Speedlinq to KPN.
Speedlinq was the fastest growing ADSL company in the Netherlands in 2004 and 2005. The Company had, at the time of the acquisition, almost 40.000 customers and had been tested the fastest ISP 7 times in a row, and was elected “Best Buy” by the Dutch Consumer Association in January 2006. KPN acquired Speedlinq to increase market share in the broadband market.
Current status:
Speedlinq is completely integrated in the KPN organization. Speedlinq’s management succeeded to double the number of customers within one year after the acquisition, making this a very succesful transaction, both for the former Speedlinq shareholders, as for KPN.
About Speedlinq
Speedlinq was founded in 2002 as a network independent ADSL provider. The Company has been very successful in growing its customer base in 3 years time to almost 40.000 connections. Speedlinq has been able to differentiate from the fierce competition by implementing creative marketing campaigns focused on specific target groups and a highly effective reseller channel. Speedlinq has been tested numerous times as the best and fastest ADSL provider in the Netherlands.
About KPN
KPN is the incumbent telco in the Netherlands. The company is market leader in the Dutch broadband market, and has launched its Triple Play strategy, with focus on Internet connectivity, Voice over IP and TV. For more information about KPN, please visit: www.kpn.nl
